Midterm Proposal

 

Project Proposal PDF

 

Stop Motion – Post its and Illustrations

Intro

The final project will be a graphic representation of the song “Happy” by American singer and producer Pharrell Williams. The song was produced for the movie “Despicable me 2” and it became one of the best-selling songs of all time with 10 million copies sold worldwide. “Happy” was first released on November 21, 2013 alongside the music video and reissued on December 16, 2013 under exclusive licence to Columbia Records [1].

This is a feel good song that does make people happy when they listen to it. I particularly love this song as it was the theme song of my wedding video and every time I listen to it it reminds me of this special day. For this project I wanted to do something fun rather than serious. I wanted to work with colours and typography in a more visual way. For that reason I decided to create a video combining stop motion techniques and “Post its” to create the imagery.

The Idea

I always have Post Its laying around on my office table and every time I want to make a note of something I use them. I tend to put them around my computer screen and sometimes on the table itself or even on the wall. That way I won’t forget my reminders as they are right in front of me. The bright colours also helps to grab my attention and when you have lots of them in different colours it creates a nice design. Having the Post Its all around my office space gives me the feeling that I am being proactive and that I will not forget my tasks. It also helps me  organize my week and it gives my brain a break by reminding me of things that I could potentially forget. It is very hard to be organized when you take 5 different courses and you also have to deal with house chores and grocery lists. Therefore, I love using Post Its as they help me throughout my day, week and month.

Another element that I tend to use everyday, specially when I am working on my computer is music. As a graphic designer we spend way too much time in front of the computer screen creating and gathering ideas. When we are in the creative process we see many different colours, typefaces, layouts, and etc. Hence, music is needed as a way to boost my imagination and to get me focused. When I have my headphones on I do not listen to anything around me helping me work more efficiently. The songs that I tend to listen to when I need to focus are the more upbeat ones. They really help me start and keep me going. When I am working on something for a long time I tend to listen to slower and more mellow songs but in most cases I listen to fast beat songs as they excite me. “Happy” is definitely one of the songs that helps me during the creation process. For all of those reasons, I decided to combine two elements of my everyday life to come up with the concept for this project. As a result, I will remake the music video “Happy” using “Post Its”.

The Process

“Happy” is a neo soul and funk song that evokes good feelings. When I listen to it I see colours, movements, and versatility. Therefore, I will be creating Post Its imagery using many different colours. For some of the frames I will create duotone imagery, as well as complimentary colours. I will also combine many different colours and integrate images and typography. Animation will be also integrated into the video as a special element. Therefore, I will combine picture sequences with illustrations done on Illustrator. That way I can animate the Post Its.

The Project

I will be creating a 2 minutes music video of the song “Happy’’ using stop motion with Post Its as well as graphic illustrations. The video will start with a sequence of Post Its getting bigger and bigger following the intro beat of the song. For each beat the image will become bigger and this effect will be achieved by adding more Post Its to the picture. The words will be spelled with the Post Its and some animated images will also appear.

 

Song Lyrics:

“Happy”

[Verse 1:]
It might seem crazy what I’m about to say
Sunshine she’s here, you can take a break
I’m a hot air balloon that could go to space
With the air, like I don’t care baby by the way{Uh}[Chorus:]
Because I’m happy
Clap along if you feel like a room without a roof
Because I’m happy
Clap along if you feel like happiness is the truth
Because I’m happy
Clap along if you know what happiness is to you
Because I’m happy
Clap along if you feel like that’s what you wanna do[Verse 2:]
Here come bad news talking this and that, yeah,
Well, give me all you got, and don’t hold it back, yeah,
Well, I should probably warn you I’ll be just fine, yeah,
No offense to you, don’t waste your time
Here’s why[Chorus]{Hey
Go
Uh}[Bridge:]
(Happy)
Bring me down
Can’t nothing
Bring me down
My level’s too high
Bring me down
Can’t nothing
Bring me down
I said (let me tell you now)
Bring me down
Can’t nothing
Bring me down
My level’s too high
Bring me down
Can’t nothing
Bring me down
I said

[Chorus x2]

{Hey
Go
Uh}

(Happy) [repeats]
Bring me down… can’t nothing…
Bring me down… my level’s too high…
Bring me down… can’t nothing…
Bring me down, I said (let me tell you now)

[Chorus x2]

{Hey
C’mon}

Inspiration Videos:

http://www.cartoonbrew.com/music-videos/music-video-made-with-25000-post-it-notes-64008.html

https://www.youtube.com/watch?v=BpWM0FNPZSs

Inspiration Images:

http://www.lostateminor.com/2011/09/03/post-it-art-war-in-paris/

http://www.designswan.com/archives/amazing-post-it-notes-art.html

http://dailynexus.com/2010-09-24/library-features-art-project/

http://catchmyparty.com/blog/how-great-is-post-it-note-art-for-a-party

http://aj-smith.com.au/photography/singapore/

http://blog.shoplet.com/office-supplies/rebecca-murtaughs-beautiful-post-it-notes/attachment/rebecca-murtaugh-post-it-note-art-3/

http://slickmen.com/designs/architecture/creative-interior-design-ideas

http://www.gameblog.fr/blogs/legen_dary/rub1/

http://blade7184.blogspot.ca/2011_07_24_archive.html

http://www.fauxology.com/2012/02/post-it-art/

Sources:

  1. http://en.wikipedia.org/wiki/Happy_(Pharrell_Williams_song)
  2. http://www.azlyrics.com/lyrics/pharrellwilliams/happy.html

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